Solihull Moors

The Automated Technology Group Stadium

Solihull-Moors-FC-the-Automated-Technology-Group-Stadium

Capacity: 5,500 (Seats 2,131)
Address: Damson Parkway, Solihull, B92 8PS
Telephone: 0121 705 6770
Pitch Type: Grass
Club Nickname: Moors
Year Ground Opened: 1999
Undersoil Heating: No

All areas of Damson Park
Adults £15
Concessions £10
Under 12’s Free when accompanied by a paying adult

Concessions apply to Over 65’s, Students (with valid NUS card). current Members of the Armed Forces. and Under 18’s.

Also adult season ticket holders of other West Midlands Premier and Football League Clubs can gain access to National League games for £10.

Record Attendance
3,681 v Leyton Orient
National League, 22nd April 2019.

Average Attendance
2017-2018: 879 (National League)
2016-2017: 1,013 (National League)
2015-2016: 671 (National League North)

 

With the Club’s success on the field and rising attendances, the ground has seen some quite a lot of development in the last couple of seasons albeit partly with temporary structures. At the DrainTech End of the ground, a small covered terrace was put in place at the end of 2016. Although it is only seven steps high, it does run for the full width of the pitch and has a capacity of just under 1,000. If segregation is in place then this end is given to visiting supporters. The Main Stand in effect is some seating located in front of the Social Club building, which also houses the team dressing rooms and has the team dugouts located out front. Above the seating areas, there has been constructed a viewing platform for club officials and sponsors, which gives it a strange look. During 2017 an additional bank of open seating was put in place on this Main Stand side towards the DrainTech End.

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At the Damson Lane End of the ground is a small covered terrace, called the TC Cars Stand, it is known to the local fans as the ‘Shed End’. The remaining side of the ground is mostly open to the elements and is known as the Airport side. In fact, you can see one of the nearby Birmingham Airport Conning Towers in the distance behind it. On one side is a small covered temporary seated stand, which was erected before the start of the 2016/17 season. In 2019 two additional blocks of seating comprising over 1,000 seats, albeit uncovered, were also installed on this side of the ground. Just inside the main turnstiles is a small club shop housed in a portacabin. The ground has a set of seven tall floodlight pylons, three of which are located on the Main Stand side and four running down the opposite side.

Solihull Moors were formed after the amalgamation of Solihull Borough and Moor Green Football Clubs in 2007. Moor Green were forced to leave their Moorlands Ground after their Main Stand was destroyed by fire. The ground was known as Damson Park for many years but has been renamed the Automated Technology Group Stadium in a corporate sponsorship deal. The stadium is also home to Birmingham City Ladies FC and occasionally it is also used for Birmingham City reserve team matches.

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Most matches at Damson Park are segregated. Away fans are mostly housed in the DrainTech Terrace at one end of the ground. This terrace is covered and has seven steps with a capacity of just under 1,000. In addition, visiting supporters are also allocated a small temporary seated stand on the Main Stand side of the ground, which is located towards the away terrace. This has around 330 uncovered seats situated in ten rows. There is a base of a floodlight pylon located in the middle of this stand which will make viewing of the game from seats located behind it rather difficult. On the plus side, the Club doesn’t charge any extra to sit in this stand and the acoustics of the away terrace are good, meaning that a good atmosphere can be generated. Please note that on reaching the ground then the away end is at the opposite end to the ground entrance, so you have to go around the club car park to your right to reach the visitors turnstiles.

Refreshments are chiefly provided by the obligatory burger van, which sells the usual array of 1/2lb Cheeseburgers (£4), 1/4lb Cheeseburgers (£3), Extra Long Hot Dogs (£3), Hot Dogs (£2.50), Veggieburgers (£2.50) and Bacon Rolls (£3). Occasionally in front of the Clubhouse Bar, there is an area selling a variety of hot pies.

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The Damson Lane ground is sandwiched in-between Birmingham Airport on one side (to which you are ‘treated’ to a procession of planes taking off throughout the game).and the Jaguar Land Rover plant on the other. Consequently, there is not much around in the local area, so once at the Damson Lane Ground, you tend to be a bit marooned. Still if you get to the ground reasonably early then you will find that free parking is available and the Clubhouse Bar sizeable and friendly. However if you arrive less than 90 minutes before kick off time and there is a healthy support in attendance, then don’t be surprised to find the car park full (and you then having to try and find some street parking, which can be a challenge) and the scrum four deep at the bar.

Club House Bar Entrance

There is a clubhouse just outside the ground which welcomes away supporters. This has a staggering four bars inside, three downstairs and one upstairs. The number of bars that are open on a matchday depends on what attendance is expected. If the game is segregated then normally one of these bars is specifically allocated to visiting supporters. The clubhouse also has a small external seated area situated out front. If the game is not segregated then the Club kindly allows away fans to leave the ground at half time to access the Club bars.

If parking at the Birmingham Airport Cargo Terminal NCP Car Park, then there is a Holiday Inn onsite which also has a bar. Otherwise, there are no other places to drink close by to the ground, so it would be a case of stopping somewhere en route.

Leave the M42 at Junction 6 and take the A45 towards Birmingham. After around two miles, you will come to a major set of traffic lights that has a Holiday Inn over to your right and the entrance to Birmingham Freight Cargo Terminal. Turn left at these lights (Sign Posted, Land Rover/Damsonwood) into Damson Parkway. Go up to the roundabout, on which there is an entrance to the Land Rover car plant. Go completely around the roundabout to come back on yourself. The entrance to the ground is a short distance down on the left.

The post code used by the Club takes you a fair distance from the stadium. I have found using this post code for SatNavs: B92 0PF takes you much closer to the roundabout by the Land Rovers Works next to the stadium.

Car Parking

There is a fair sized car park at the ground which costs £3. However, it does fill up quickly so make sure you arrive in plenty of time. For some bigger games then the NCP Car Park at the Birmingham Airport Cargo Terminal (B26 3QT) allows fans to park there at a cost of £3. But you need to inform the NCP staff on entry that you are there for the football and they will issue you with a ticket. The NCP Car Park is just under a mile away from the ground, or about a 20 minute walk.

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